:BEACH HOP:
Travel Junction
Travel Junction couldn’t compete with their rivals marketing spend, so the strategy was to do something completely different, using gamification.
Our Idea was: Beach HOP
A weekly competition placing towels to guess the random location of prizes on beaches. Competitors where granted more towels through interacting with the game and sharing on social media.
![Barry stipy t-shirt 01.jpg](https://images.squarespace-cdn.com/content/v1/5d1b4d8815cfe0000135e2fe/1693998785600-SJSEFUV87PQUG91FTT1R/Barry+stipy+t-shirt+01.jpg)
![Barry statue lib.jpg](https://images.squarespace-cdn.com/content/v1/5d1b4d8815cfe0000135e2fe/1693998785975-QAEI91FBA8GYI84M1Y2B/Barry+statue+lib.jpg)
![Barry Purple shirt 03.jpg](https://images.squarespace-cdn.com/content/v1/5d1b4d8815cfe0000135e2fe/1693998787224-U6ZXCYWJP60T667YZT0U/Barry+Purple+shirt+03.jpg)
![Barry purple shirt 04.jpg](https://images.squarespace-cdn.com/content/v1/5d1b4d8815cfe0000135e2fe/1693998787865-LCZB1449XRRLLJVIBWAT/Barry+purple+shirt+04.jpg)
![Barry croc.jpg](https://images.squarespace-cdn.com/content/v1/5d1b4d8815cfe0000135e2fe/1693998788849-PF0ZFMFG525S3YSOHFDP/Barry+croc.jpg)
![Barry i LOVE NY.jpg](https://images.squarespace-cdn.com/content/v1/5d1b4d8815cfe0000135e2fe/1693998789458-JHNYGUJ1LB1HQO7ZVYTS/Barry+i+LOVE+NY.jpg)
![Barry li-lo.jpg](https://images.squarespace-cdn.com/content/v1/5d1b4d8815cfe0000135e2fe/1693998790122-Y5QW7R1TN1Q8CWHCPMB1/Barry+li-lo.jpg)
![Barry beach wear 03.jpg](https://images.squarespace-cdn.com/content/v1/5d1b4d8815cfe0000135e2fe/1693998791184-OTYMRMFYOV85LCMQC3K7/Barry+beach+wear+03.jpg)
![Barry cocktail.jpg](https://images.squarespace-cdn.com/content/v1/5d1b4d8815cfe0000135e2fe/1693998791648-PA1TJQVZWN6TBH22OV9J/Barry+cocktail.jpg)
![Barry - Purple shirt01.jpg](https://images.squarespace-cdn.com/content/v1/5d1b4d8815cfe0000135e2fe/1693998792560-XDYPJ8VJEW6X6NL1CY7D/Barry+-+Purple+shirt01.jpg)
![Barry beach wear 01.jpg](https://images.squarespace-cdn.com/content/v1/5d1b4d8815cfe0000135e2fe/1693998793045-50YFV1IJ576ES378M1JK/Barry+beach+wear+01.jpg)
![Barry - Purple shirt 02.jpg](https://images.squarespace-cdn.com/content/v1/5d1b4d8815cfe0000135e2fe/1693998793941-39PZ8W7CK0S5QN6TDZSS/Barry+-+Purple+shirt+02.jpg)
![BArry beach wear 02.jpg](https://images.squarespace-cdn.com/content/v1/5d1b4d8815cfe0000135e2fe/1693998794831-HRIR665C6LNE87N06673/BArry+beach+wear+02.jpg)
![Email_Template.jpg](https://images.squarespace-cdn.com/content/v1/5d1b4d8815cfe0000135e2fe/1693999791734-TXA7HD0V62LJ80WYW5DG/Email_Template.jpg)
![WinnerEmail.jpg](https://images.squarespace-cdn.com/content/v1/5d1b4d8815cfe0000135e2fe/1693999791777-XAVC2HARM3RJJP2C0S1W/WinnerEmail.jpg)
![](https://images.squarespace-cdn.com/content/v1/5d1b4d8815cfe0000135e2fe/10461e7c-6566-46dd-89f3-4fc894110b6b/Game.jpg)